What Value Do You Add?

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To calculate how much value your business provides directly to the customer, first identify how close you are to the customer. Are you a manufacturer, master distributor, local sales representative or retail/online store? Those closest to the customer will have the most leverage.

Second, how is that value created? Is it through the tangible work that you do (income statement) or through your knowledge and relationships (balance sheet)? Typically, those with the client relationship have more leverage in determining price and assigned value.